Cafe Coffee Day is where the college kids and young professionals hangout. They are the biggest chain of coffee shops in India with a fast-moving marketing calendar.
They asked us to create a campaign to promote a new line of chilled drinks. Coolers which would help people beat the heat. Firstly, we locked onto a name for the range, Summer Chillers, which hints at hanging with the coolest kids, le chillers.
While the print and OOH ads were straightforward and showed off the range, radio is where we had fun. We delved further into college stereotypes and lingo. It wasn't tough, I loved college, I was great at colleging.
I enjoyed writing them and some great execution resulted in these beautiful spots.
Check it out dyuude!
Check it out dyuude!
He is not just everyone's bro. He is a cool bro. Annoying.
Duuude or die guy.
Everything's like... so hot!
Agency - Creativeland Asia
Executive Creative Director - Tejas Ravindranath
Copywriter - Ramiz Shaikh
Executive Creative Director - Tejas Ravindranath
Copywriter - Ramiz Shaikh
