Café Coffee Day is India's largest chain of coffee shops. They hold major market share, especially with college-goers and young professionals. Their marketing plan was one that moved quick.
As lead creative for this brand at Creativeland Asia, I had the responsibility to conceptualize many seasonal menus as well one-off creatives for in-store material and tweak tone of voice.
On my part, these involved creative direction, extensive research and coinage, while the copy on its own was immense in terms of sheer numbers. I also named the products in many instances.
PIZZA PROMO MENU
A COFFEE SPECIAL FOR THEIR PREMIER PROPERTY - THE SQUARE
CAFÉ WI-FI PROMO
A DECADENT DESSERT MENU
ROOSH - A MENU CONSISTING OF SOOTHING, MOOD-BASED DRINKS FOR DIFFERENT TIMES OF DAY
A RANGE OF LOADED SUNDAES FOR THE SUMMER
THIS SAYS WHAT IT DOES
BIGGER THE GROUP, SMALLER THE BILL PROMO.
THE HANGOUT MENU
Conceptualized with the design lead, Eureka Alphonso, The Hangout Menu was a move towards establishing Café Coffee Day as the best place to hangout. A large space to occupy even for a market leader. We discussed many edgy styles that would appeal to the youth and zeroed them down to three. Each had it's own appeal to relate to the Gen-Z audience. This one pushed me because it was a leap in terms of creative direction for the brand.
STYLE 1 - POP AND SHAPEZ
STYLE 2 - UP TOP AND PERSONAL
STYLE 3 - THICC & THIN
Agency - Creativeland Asia
Art Directors/Designers - Eureka Alphonso, Chetan Patil
Copywriter - Ramiz Shaikh
Art Directors/Designers - Eureka Alphonso, Chetan Patil
Copywriter - Ramiz Shaikh
