TELUS Health MyCare - Real Canadians

TELUS Health is at the forefront of virtual healthcare across Canada. 
The MyCare app gives Canadians access to counselling, doctor care and dietitian services from home, proving especially helpful during the pandemic.
We wanted to focus on real Canadians and their stories, as told by them.
The approach was completely human-centric - personal health journeys defined casting, sample scripts, interview questions, even set design and wardrobe.
We dug deep to capture the uniqueness of each person, from the concerns of a first-time mother to the male stigma around mental health, as told by a firefighter.
There's not much more to say. This one felt good, really good. Here are some 30s and 15s.
Agency - Gene Global
Executive Creative Director - Julia Morra
Senior Copywriter - Ramiz Shaikh
Director - Jennifer Roberts
Editor - Bryan The Blade (Nimiopere)
Production House - Makers
FILMS

Jeff helps people everyday, but what about his struggle with trauma and grief?

Kelly is a first-time mother and worries when her toddler is ill.

The pandemic has caused social anxiety and mothers like Golnar look for ways to cope.

Moms put themselves last, even when it comes to nutrition. Hear about Golnar's daily struggle.

The anxiety that comes with a high-pressure job can be crushing. Young professionals like Liam need the tools to cope.

STATICS
Social (Consideration & Conversion)
IABs
Google (Conversion)
This one will always be special. Thank you J :)

You may also like

Café Coffee Day - Summer Chillers Radio
The Indian Pocket Billiards League - Legends
100 Poems Are Not Enough - Macmillan Publishers
The Times of India - The Great Indian Lover
Unreal - Social Media Launch
TELUS HEALTH - LIVINGWELL COMPANION
Havmor Ice Cream - Made of Milk
TELUS HEALTH MYCARE - DIRECTOR'S CUT
Cinthol - World Environment Day
GSK USA - Shingles Awareness Week 2024
↑Back to Top