Shingles is more of a threat after age 50 and it can reactivate at any time. It can ruin plans and milestone moments with loved ones.
The insight was that people at that stage of life value moments with loved ones the most, so we spark a conversation about the moments they could miss out on due to the unpredictable risk of shingles. And also ask them to share shingles stories to help spread the message.
The approach was highly emotional—the everyday mixed with big occasions. From missing the family cookout to their grandson's first home run, we came up with moments aimed at an audience that loves the warmth of family and community.
This awareness campaign ran as video snippets/reels and also as still posts on Facebook and Instagram, and went on to receive a high level of engagement from users chiming in with their shingles stories.
Agency - Tank Worldwide
Creative Directors - Elizabeth Dundas, Frederique Pelletier
Senior Copywriters - Ramiz Shaikh, Elaine Zlotkowski-Hale
Senior Art Directors - Sungho So, Milin Li, Henry Lee
Creative Directors - Elizabeth Dundas, Frederique Pelletier
Senior Copywriters - Ramiz Shaikh, Elaine Zlotkowski-Hale
Senior Art Directors - Sungho So, Milin Li, Henry Lee
POSTS
These ran as stills as well as montage-style reels (which they have removed from their Facebook page 🤔)
