Markham Infiniti approached Vicimus with a requirement for summer radio spots to advertise their blockbuster Clearout Event with emphasis on great finance deals on their Q50 and QX50 models. The location was also to be called out.
For a blockbuster offer, we went with a summer blockbuster approach. The spot was written and delivered like the trailer of an upcoming, big ticket Hollywood film. It was done to sound as exciting as actual movie spots running at the time. Turned out to be a hit, I must say. Have a listen here:
Agency - Vicimus In-house
Creative Director - Todd Lawson
Copywriter - Ramiz Shaikh
Creative Director - Todd Lawson
Copywriter - Ramiz Shaikh
